(Valparaiso, Indiana)- An exciting new family of water park resorts gives savvy investors the opportunity to be a part of a concept and a brand that holds potential for profitability - Splash UniverseSM Water Park Resorts, strategically planned by Focus Development, Inc. and Focus Hospitality Services, LLC.
With two locations scheduled to open in winter 2006 - RiverRun™ (Dundee, Michigan) and WanaWaves™ (Shipshewana, Indiana) - the Splash UniverseSM corporate team has embarked on a major licensing program that will take Splash UniverseSM nationwide. "The Splash UniverseSM brand is truly one-of-a-kind in an industry that is still in its infancy," stated Mark Moore, Vice President, Splash UniverseSM Water Park Resorts. "Strategically planned from the ground up, our ultimate goal is to create, heighten, and sustain the brandequity that is critical to the success of Splash UniverseSM license owners."
Moore explained how Focus Development and Focus Hospitality Services have assembled a very attractive licensing suite of services to help ensure that every new Splash UniverseSM Water Park Resort will carry the same brand attributes across the board.
"A larger family of Splash UniverseSM resorts translates into greater name recognition, familiarity in value and quality of services, and, ultimately, an easier 'sell' to the vacation-minded family market," commented Moore. "We've developed and assembled an entire realm of proprietary systems, programs, and strategies to craft a distinct Splash UniverseSM brand," stated Jerald Good, President, Focus Development, Inc. "The creation of the Adventure Quest Kids™; the technology of a centralized, nationwide reservation system; and the establishment of the Splash University™ training program are but a few of the strategies that create and permeate the Splash UniverseSM brand throughout the marketplace."
Owning a Splash UniverseSM license gives investors the opportunity to create an entire water park world that is an excellent complement to the local community and something truly unique while still receiving the benefits of being a member of a nationwide brand. Splash UniverseSM offers every possible service to provide license owners with a seamless, turnkey operation.
License owners have the opportunity to choose a location and develop a name or work hand-in-hand with the Splash UniverseSM site analysts and development team to help determine the location and the name. Then, sit back and let our Splash UniverseSM theming specialists create an exciting environment that will bring your idea to life!
"What is unique about the Splash UniverseSM concept is the opportunity to create a water park resort that truly reflects the personality of the local community," stated Good. "Although every resort will feature the Splash UniverseSM brand, resorts may feature different themes based on the location, the community's culture, or other attractions in the area."
A classic example of how Splash UniverseSM has been created to complement the local community is WanaWaves™ in Shipshewana, Indiana. Located in LaGrange County, Indiana, Shipshewana and surrounding towns are home to Indiana's largest Amish communities and the "world famous" Shipshewana Flea Market - the largest flea market in the Midwest.
Splash UniverseSM created WanaWaves™ - a clever tie-in to Shipshewana - and the entire decor and theming around the unique attributes of this community. "WanaWaves™ will be one of the significant building blocks for an expanded economic development in the next few years for Shipshewana and LaGrange County," stated Norm Kauffmann, former city manager and current director of special projects for Shipshewana. "The Shipshewana Flea Market has always been, and continues to be, a major component of the town's economic engine. The presence of the Splash UniverseSM brand in our town will add a significant component to this engine, resulting in a significant boost to the economic health of our community."
"Splash UniverseSM - with an ongoing dedication to provide families with the quality, value, and excitement they want at a price point that they can afford - is sure to be a household name in the vacation industry," concluded Moore. "We look forward to working with license owners to help them develop Splash UniverseSM Water Park Resorts that uphold Splash UniverseSM branding while capturing the unique attributes a Focus Development, Inc. is a real estate development and construction company with specialization in the development of commercial lodging and entertainment properties. Focus Development recently received the prestigious North American Developer of the Year award from InterContinental Hotels Group, parent company of Holiday Inn Express.
Focus Hospitality Services (FHS) is a management and operations company with core competencies in all major areas of successful hotel/resort operations. Together, Focus Development and FHS have "hand crafted" Splash UniverseSM Water Park Resorts and offer the full range of services to help your license location be a success. Focus Development and FHS are part of the Focus Group of companies, an innovative, industry-leading organization with offices in Valparaiso, Indiana, and Sarasota, Florida. Under the leadership of Jerald J. Good, the Focus companies have built and operated over 40 hotels and employs nearly 400 exceptional people through their PEO, Hospitality Employee Resources.
